ISTANBUL ON THE CATWALK!

Organized since 1994, the leading fair in the ready-to-wear industry, Istanbul Fashion Fair will be held at CNR Expo Exhibition Center between August 26 and 28. Visitors and buyer groups from the USA, Europe, Russia and Middle East are expected give a great acceleration to the industry. With its twenty five years experience in fair organizations, CNR joined forces with ready-to-wear professionals, textile companies, textile accessory manufacturers and fashion leaders for this great fashion rendezvous.

Aimed at increasing the turnover of Turkish textile industry in the short term, the fair also targets to promote Istanbul as the world's fashion center in the long run. The fair will offer many opportunities for established national and international brands as well as emerging designers, and companies to introduce their 2011 collections to Turkish fashion world. Like the previous fairs, this year's fair will also attract visitors and media with fashion shows including surprise celebrities.

LATEST NEWS FROM ISTANBUL FASHION FAIR

Special Collection by Cemil Ipekci
The premiere night of Istanbul Fashion Fair will stage famous designer Cemil Ipekci’s parade. The fair will open with an exclusive fashion show where Ipekci's special collection titled "Yansima" (Reflection) including 35 pieces entirely made of paper will be exhibited. The collection will be presented by surprise names and be staged with a special choreography, including light and shadow shows, designed by famous choreographer Yasin Soy.

Dreams Come True with MEL
Born in Brasil and manufactured 50 million pairs of shoes in 25 years, the famous footwear brand MEL, an important name for the greatest fashion and footwear fairs across the world, prefers Istanbul Fashion Fair in Turkey. Shaping plastic with dreams, MEL invites shoe fans to the magic world of footwear.

The Fair Including Famous Designers to Attract Global Fashion Professionals to Istanbul
Recognized for her premium, elegant and striking collections designed for women, the famous German designer Heidi Beck will be at Istanbul Fashion Fair with her latest collection Eurasia. In the collection she prepared at her studio in Cologne, Heidi Beck combines silk with a traditional fabric called "ikat" used in Ottoman sultans' kaftans, which she discovered during her visits to Turkey. The collection full of combinations bringing Europe and Asia together will be offered to Istanbul Fashion Fair visitors' appreciation.

Iraq Conquest at Istanbul Fashion Fair
Shopping mall and shop owners, as well as wholesalers from the unexplored Iraq market, which is still in the phase of reconstruction, are expected to come to Istanbul Fashion Fair for buying purposes. Thanks to face-to-face marketing and advertising efforts carried out by CNR in Iraq, 200 boutique owners from Suleymaniya, Erbil, Baghdad and Basra will visit the fair.

The Fair Grew by 35 Percent
The fair, which added fabric and accessory groups to its scope upon requests received from buyers, this year attracts especially large scale foreign companies, which will come for ready-to-wear, fabric, tricot, denim and accessory purchases. Istanbul Fashion Fair to be held with support from ITF fair organization company, which has partnership connections with numerous countries, achieved a 35 percent growth compared to the previous year. The fair to be organized on a 12,000 m2 area with participation of fashion leaders is expected to attract more than 10,000 visitors this year.